Privacy policy

Privacy Policy

Effective as of: December 8, 2022

We are Continuum.Social. We provide real-world augmented reality platforms, designed to enable you to collect the digital representations of real world objects and seamlessly blend them with the digital world. To do that, we need information about you. Protecting your privacy is really important to us. We only use your information where we have a legal basis to do so. This Privacy Policy will help you understand what information we collect, how we use it and what choices you have when you play any of our games or use any of our apps, use our websites or buy merchandise from us (the "Services").

Our Privacy Policy is designed to give you a comprehensive understanding of the steps that we take to protect the personal information that you share with us, and we would always recommend that you read it in full. You should also read our Terms of Use which sets out the contract between you and Continuum.Social when you use our Services.

If you have any questions or comments on this policy, you can email us at privacy@continuum.social

This Privacy Policy covers our use of any information that can or could be used to identify you ("Personal Data"). It does not cover information which cannot be used to identify you ("Anonymous Data").

We need to collect and use certain Personal Data to provide the Services to you and fulfill the promises we make to you in the Terms of Use:

Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including your in-game username that you choose to use on our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.

You may be required to have an account with a supported external single sign-on service in order to use some of our Services. Where this is the case, the Personal Data we collect also depends on which external accounts you choose to use, their privacy policy, and what your privacy settings with those services allow us to see when you use their services to access Continuum.Social Services.

If you choose to link your Google account to the Services, we will collect your Google email address and an authentication token provided by Google.

If you choose to link your Apple account to the Services, we will collect your email address on file with your Apple ID account or a private relayed email address if you use the Hide My Email option provided by Apple.

Depending on the particular Service you sign up for, we may support other external single sign-on services and collect additional Personal Data from them. Some external providers may notify you that they make additional information, such as your public profile, available to us when you use their single sign-on services. We do not collect that information from them.

We collect and use your device location information as you use our Services (and, if you elect to turn on background location tracking for participating Services, while you are not directly interacting with these Services), including how you move around and events that occur during gameplay. Our Services include location based games whose core feature is to provide a gameplay experience tied to your real world location, so we need to know where you are to operate these games for you, and to plan the location of in-game objects. We identify your location using a variety of technologies, including GPS, the WiFi points you are accessing the Service through and mobile/cell tower triangulation.

We also collect and use your in-game actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings and information about third party applications or software installed on your device), to operate the Services for you and to personalize your gameplay and user experience. We will also generate an internal account ID when you use certain Services to associate you with an account.

We also use the information above to show in-game sponsored locations that are in your vicinity as part of the gameplay experience.

We further use the information above in order to provide technical and customer support to you.

You also give us Personal Data when you make a purchase through us, subscribe to our publications, register for a live event, enter a competition, promotion, sweepstakes or survey or communicate with us. Depending on which of these Services you use, that may include your game ID, name, mailing address, country of residency, age, and email address. We use that information to fulfill those Services to you and to provide related customer support to you.

Our games and apps include innovative features which allow you and other players to view and interact with the same virtual objects at the same time in a shared physical space. They also allow you to leave persistent virtual objects at real world locations, so other players can see them even when you are not there, and so you can see them when you return. In order to provide you with these AR experiences, Continuum.Social needs to collect geospatial data and images from your device camera and sensors during your AR experiences.

In addition, we have and rely on a legitimate interest in using your Personal Data as follows:

Using your IP address, browser type, operating system, the web page you were visiting before accessing our Services, the pages of our Services which you browsed or the features you used, and the time spent on those pages or features, the links on our Services that you click on, device and advertising identifiers, age, as well as actions you take during gameplay, your in-game user settings and preferences and your in-app purchases to learn about our users, and understand who is using our Services and how.

Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.

Using your internal account ID and in-game username in order to attribute to your account any user content (such as local points of interest) that you elect to submit to Continuum.Social through the Services.

If you opt in, we will be using your email address and device information in order to share updates and news with you either within the games or by email. You can opt out from these at any time.

To show sponsored deals based on where you are, containing messages and/or offers from our advertisers relevant to your vicinity on the game map.

To provide social features within our games and apps so you can interact and play with other players, including storing your communications, content, and other information shared with those players, finding your friends and being found by them and sharing your gameplay experience and achievements with your friends. Our Services provide you a way to control it.

To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.

To organize and run live events based on or featuring our games. Note that when you participate in live events your in-game actions and achievements, in-game username and other components of your in-game profile may be visible to other event participants and to the public (for example on leaderboards displayed at the event and online).

Using your in-game actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings and information about third party applications or software installed on your device), to carry out anti-fraud and anti-cheating measures against behaviours prohibited under our Terms of Use, to ensure that we provide a fair gaming experience to all players.

To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.

We will only use your Personal Data to do the following if we have your consent:

If you elect to add information about Continuum.Social live or in-game events to your mobile calendar, we will, with your permission, access your device’s calendar and write in these events. We do not access or collect any other information from your calendar. You can change your mind and disable access to your calendar at any time in your device settings.

If you elect to import your device’s address book contacts to find out which of your contacts uses our Services and to send them Friend requests, or invite them to join you in our games or other aspects of our Services, we will periodically sync your contacts’ information, including phone number and email, to our servers. You are responsible for ensuring your collection and sharing with us of your contacts’ information is compliant with applicable laws. This may require you to obtain your contacts’ permission. We may also get information about you from other Continuum.Social users importing or entering their contacts. We use and may store this contact information to help you and your contacts connect through our Services. You can change your mind and turn off Continuum.Social’s access to your contacts at any time in your device settings.

If you elect to upload content, such as photos or videos from your mobile device, into our Services, we will, with your permission, access your device’s media storage. You can change your mind and disable access to your media storage at any time in your device settings.

Send you marketing materials by email or via in-app notifications. You will have an option to unsubscribe from these at any time.

We also rely on your consent where we use cookies or similar technologies. Insofar as cookies collect Personal Data, we will process it only based on your explicit consent, in anonymized form, or under a pseudonym.

While you may disable the usage of cookies through your browser settings, Continuum.Social currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to the lack of industry standard on how to interpret that signal.

We will not share any Personal Data that we have collected from or regarding you except as described below:

Information Shared with Our Service Providers. We engage external service providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external service providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The service providers we use help us to:

run, operate and maintain our Services through third party platform and software tools;
perform content moderation and crash analytics;
run email and mobile messaging campaigns;
perform game and marketing analytics;
administer live events, competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfillment;
provide payment attribution;
provide technical and customer support; and
process payments for live events ticketing or other purchases.

Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a Third Party Service in accordance with their own privacy policy. Such an external service provider does not share your financial information, like credit card number, with Continuum.Social, but it may share limited information with us related to your purchase, like your zip or postal code.

Information Shared with Other Players. When you use the Services, and in particular when you play our games, use social features within those games, or take part in live events, we will share certain Personal Data with other players. This Personal Data includes your in-game profile (such as your username and your online status), your in-game actions and achievements, real-world locations associated with your gameplay, or with gameplay resources you interacted with when playing the game and your in-game messages and related content you share with other players. Additionally, certain games link to third-party sharing features on your device that you can use to disclose Personal Data to others outside the Services; Continuum.Social does not control and is not responsible for the practices of these third-party sharing features.

Information Shared Publicly. When you use the Services, and in particular when you play our games, use competitive features, or participate in our forums, the following information about you may be shared on web pages accessible to the public and therefore become publicly available: your username, in-game profile, achievements and public messages.

Information Shared with Third Parties. We share Anonymous Data with third parties for industry and market analysis. We do not share Personal Data with any other third parties for their direct marketing purposes.

Information Disclosed for Our Protection and the Protection of Others. We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; and (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.

Information Disclosed in Connection with Business Transactions. Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third party acquirer in connection with the transaction.

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